Ultra modern greenhouse based on the Royal London Botanical Gardens. Total coverage is 12 hectare production and 2 hectare distribution and affices. Specialized in breeding and production of anthuriums.
donderdag 26 november 2009
VNO-NCW presentation at Anthura
The entrepreneur organisation VNO-NCW organized the anual member meeting at Anthura, one of worlds largest anthurium breeders. The greenhouse was inspired by the Royal London Botanical Gardens. The curved walls are strong, efficient ans also very beautiful from architectural point of view.
zondag 22 november 2009
Grodan symposium: Modern solutions for modern challanges
The Grodan symposium 'Modern solutions, modern challanges' was attented by an interesting audience. The high lights, my remarkts and suggestions are:
• Invest in consumer data and less in technological development
• Get in touch with their emotions and mindset.
• Introduce passion in marketing but also in the daily production business.
• Stop thinking that The Netherlands are frontrunner in sustainability issues.
• Talk with supermarkets -as was suggested- regarding earning more money is a waste of time.
• High tech greenhouse but low tech offices: what to do about that?
• The commodity trap is reality in fresh produce as wel in floristry.
• Industrialize the chain is the advice or be different (look beyond the product).
• Product innovation costs too much time in crisis times, so don't do that.
• A niche strategy seems interesting but followers will commiditize the niche too soon.
Most interesting quote from Berenschot: "Horticulture will be the supplier of Vion".
• Invest in consumer data and less in technological development
• Get in touch with their emotions and mindset.
• Introduce passion in marketing but also in the daily production business.
• Stop thinking that The Netherlands are frontrunner in sustainability issues.
• Talk with supermarkets -as was suggested- regarding earning more money is a waste of time.
• High tech greenhouse but low tech offices: what to do about that?
• The commodity trap is reality in fresh produce as wel in floristry.
• Industrialize the chain is the advice or be different (look beyond the product).
• Product innovation costs too much time in crisis times, so don't do that.
• A niche strategy seems interesting but followers will commiditize the niche too soon.
Most interesting quote from Berenschot: "Horticulture will be the supplier of Vion".
donderdag 19 november 2009
Sustainable landscape and economic developments
The Hof van Delflandraad is a co-opration between local and regional governamental organizations. The goal is to join forces in order to develop the beautiful country between Delft and Rotterdam. Development means with a sustainable perspective and with a close collaboration with entrepreneurs.
vrijdag 13 november 2009
Beautiful Vanda orchids
Realy beautiful Vanda Orchids. Difficult to grow and a great pleasure to market (and buy).
Fully automated greenhouse
No manual labour in this greenhouse. This fully automated robotcar picks up tables with the plants from th greenhouse and transports it to the logistic area.
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