The Grodan symposium 'Modern solutions, modern challanges' was attented by an interesting audience. The high lights, my remarkts and suggestions are:
• Invest in consumer data and less in technological development
• Get in touch with their emotions and mindset.
• Introduce passion in marketing but also in the daily production business.
• Stop thinking that The Netherlands are frontrunner in sustainability issues.
• Talk with supermarkets -as was suggested- regarding earning more money is a waste of time.
• High tech greenhouse but low tech offices: what to do about that?
• The commodity trap is reality in fresh produce as wel in floristry.
• Industrialize the chain is the advice or be different (look beyond the product).
• Product innovation costs too much time in crisis times, so don't do that.
• A niche strategy seems interesting but followers will commiditize the niche too soon.
Most interesting quote from Berenschot: "Horticulture will be the supplier of Vion".
• Invest in consumer data and less in technological development
• Get in touch with their emotions and mindset.
• Introduce passion in marketing but also in the daily production business.
• Stop thinking that The Netherlands are frontrunner in sustainability issues.
• Talk with supermarkets -as was suggested- regarding earning more money is a waste of time.
• High tech greenhouse but low tech offices: what to do about that?
• The commodity trap is reality in fresh produce as wel in floristry.
• Industrialize the chain is the advice or be different (look beyond the product).
• Product innovation costs too much time in crisis times, so don't do that.
• A niche strategy seems interesting but followers will commiditize the niche too soon.
Most interesting quote from Berenschot: "Horticulture will be the supplier of Vion".
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1 opmerking:
Great list. And as mentioned during the symposium: when each participants takes at least one new idea home, and starts working on it tomorrow, we'll start shaping Horticulture 2.0. There is a lot to do!
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